Expired 5 months ago
Brand Manager (FMCG)
full-time
| Management
Lagos,
Lagos
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Job Summary
Summary- The Brand Manager will create and execute marketing plans to produce sustained, profitable volume growth and lasting brand equity. He/She will manage Advertising and Marketing expending to deliver marketing plans, volume and profit goals within budget.
Job Details
Responsibilities
· Develop and implement brand strategies that align with business goals and market trends.
· Conduct market research to understand consumer insights, competitive landscape, and market opportunities.
· Define the brand's positioning, target audience, and key messaging.
· Plan and execute integrated marketing campaigns, including digital, print, and in-store activations.
· Manage the development of creative content and ensure consistency across all communication channels.
· Monitor and analyze campaign performance, adjusting strategies as necessary to achieve objectives.
· Collaborate with the product development team to drive innovation and maintain a strong product pipeline.
· Oversee the launch of new products, ensuring they align with the brand’s identity and meet consumer needs.
· Manage the product lifecycle, including pricing, packaging, and distribution strategies.
· Develop and manage the brand's marketing budget, ensuring efficient allocation of resources.
· Track spending and ROI on marketing activities, making recommendations for cost optimization.
· Work closely with sales, supply chain, and finance teams to ensure brand objectives are met.
· Partner with the trade marketing team to develop in-store strategies that drive brand visibility and sales.
· Liaise with external agencies, including creative, media, and PR, to execute brand initiatives.
· Analyze brand performance using key metrics such as market share, sales growth, and consumer feedback.
· Provide regular reports to senior management on brand health and marketing effectiveness.
· Identify areas for improvement and develop action plans to address them.
· Ensure overall business strategies, goals, and changes from senior leadership are understood and successfully executed. Communicate the unit goals to the team, motivating them in the accomplishment of set goals and objectives.
Requirements
Requirements
· A Bachelor Degree (B.Sc.) or HND in Marketing, Business Administration or any other related field.
· Minimum of 5-7 years of work experience, 2 of which should be a managerial role in a Brand Manager position.
· Candidate must have proven experience in FMCG
About Company
Seven-Up Bottling Company Limited
Just like Nigeria, the entity SevenUp Bottling Company was conceived in 1959 by a great visionary named Mohammed El-Khalil and began operations as a soft drink bottling company. As a company, we have since achieved great success in the soft drink and bottling industries since beginning operations on October 1st of, 1960. As one of the longest-standing businesses in Nigeria, we have proudly contributed to job creation and partnered with many Nigerian suppliers and establishments. We also currently have nine plants across the country. SBC has a wide offering of sugar-sweetened and sugar-free non-alcoholic beverages. We can also boast of having Nigerian favourites like Pepsi, Seven-Up, Mirinda, Mountain Dew, and Teem in several variants and line extensions in our portfolio. Our history also contains iconic marketing campaigns such as ‘Fido Dido,’ ‘The Three Orange Men,’ and ‘The Pepsi Long Throat’ campaign. We are fueled by the need to ‘refresh and inspire a youthful lifestyle’ and our mission is guided by principles like hard work, determination, integrity, honesty, sustainability, fun, and refreshment. That’s why our brands champion and complement the music scene, sports, and the all-around ‘good life.’