Expires 1 week from now
Product Specialist
full-time
| Senior
Lagos
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Job Summary
As a Product Specialist, you will be the subject matter expert for a specific product or product category within the organization. Your role will involve in-depth knowledge of the product & features, benefits, and market positioning. You will support sales, marketing, and customer service teams by providing expertise, training, and guidance to ensure the successful promotion and sale of the product.
Job Details
Develop and maintain a deep understanding of the assigned product or product category, including
its features, functionalities, and unique selling points.
Collaborate with the sales team to provide product expertise during customer interactions, sales
presentations, and product demonstrations.
Stay informed about market trends, competitor products, and customer needs to identify opportunities for product improvement or expansion.
Create and deliver training materials and presentations to educate internal teams, distributors,
and customers about the product's value proposition.
Assist in resolving customer inquiries, technical issues, and product-related challenges, ensuring a
positive customer experience.
Work with marketing teams to develop product positioning strategies, messaging, and marketing
collateral that effectively communicate the product's value to the target audience.
Participate in product launches by providing input on launch plans, promotional activities, and
pricing strategies.
Collect feedback from customers, sales teams, and other stakeholders to identify areas for product
enhancement and improvement.
Maintain up-to-date product documentation, including user manuals, FAQs, and technical specifications.
Analyze sales data and performance metrics related to the product, providing insights and
recommendations for sales strategies.
Collaborate with cross-functional teams, including product development, marketing, and customer support, to ensure product success.
Requirements
Bachelor's degree in a related field (business, marketing, engineering, etc.).
Proven experience in a product specialist or product management role, preferably within the specific
industry or product category.
Strong product knowledge and technical understanding of the assigned product.
Excellent communication and presentation skills.
Analytical mindset and the ability to use data for decision-making.
Customer-centric approach and strong problem-solving skills.
Ability to work collaboratively in a team and cross-functional environment.
Knowledge of standard software packages and the ability to learn company-specific software required.
Good understanding of networking.
About Company
Seven-Up Bottling Company Limited
Just like Nigeria, the entity SevenUp Bottling Company was conceived in 1959 by a great visionary named Mohammed El-Khalil and began operations as a soft drink bottling company. As a company, we have since achieved great success in the soft drink and bottling industries since beginning operations on October 1st of, 1960. As one of the longest-standing businesses in Nigeria, we have proudly contributed to job creation and partnered with many Nigerian suppliers and establishments. We also currently have nine plants across the country. SBC has a wide offering of sugar-sweetened and sugar-free non-alcoholic beverages. We can also boast of having Nigerian favourites like Pepsi, Seven-Up, Mirinda, Mountain Dew, and Teem in several variants and line extensions in our portfolio. Our history also contains iconic marketing campaigns such as ‘Fido Dido,’ ‘The Three Orange Men,’ and ‘The Pepsi Long Throat’ campaign. We are fueled by the need to ‘refresh and inspire a youthful lifestyle’ and our mission is guided by principles like hard work, determination, integrity, honesty, sustainability, fun, and refreshment. That’s why our brands champion and complement the music scene, sports, and the all-around ‘good life.’